As part of The Network – a global alliance of leading job boards worldwide – Grupa Pracuj contributes valuable insight into both local and international recruitment trends. Its flagship platform, Pracuj.pl, provides one of the most comprehensive overviews of Poland’s evolving specialist job market.
According to the Specialist Job Market Summary 2025, the Polish labor market proved to be stable, resilient, and opportunity-driven throughout the year.
Here’s what employers should know.
A Strong and Active Market
In 2025, Poland’s specialist job market demonstrated both scale and sustained engagement:
- 760,000+ job ads were published on Pracuj.pl
- A record number of employers actively recruited
- Candidate activity increased year over year, confirming continued confidence in the job market
Despite broader economic uncertainties in Europe, Poland maintained steady hiring dynamics, supported by diversified industry demand and strong domestic investment.
Where Demand Was Strongest
Several key specializations stood out in 2025, shaping recruitment strategies across industries.
Sales Leads the Market
Sales remained the most sought-after specialization. Companies continued investing in revenue-generating roles, prioritizing professionals who could drive growth in competitive markets.
Blue-Collar Roles Gain Strategic Importance
Blue-collar positions saw growing demand, fueled by infrastructure projects and industrial expansion. Skilled technical workers became increasingly strategic assets, particularly in construction, logistics, and manufacturing.
IT Returns to Growth
After a period of adjustment, the IT sector regained momentum in 2025. Demand was particularly strong for experienced specialists in:
- Artificial Intelligence
- Data analytics
- Software development
Companies focused on high-impact digital competencies, prioritizing quality and expertise over rapid scaling.
Flexibility Becomes the Standard
While on-site work still dominates in Poland, flexibility is no longer a perk — it is an expectation.
- 1 in 3 job offers now includes remote or hybrid options
This marks a structural shift in how employers position themselves in the talent market. For candidates, flexibility ranks alongside salary and job stability as a top decision factor.
At the same time, professionals increasingly prioritize:
- Transparent compensation
- Meaningful and purpose-driven work
- Opportunities for growth or even career transitions
Many candidates are now open to changing roles — or even industries — if the right conditions are met.
AI in Recruitment: Support, Not Replacement
Artificial intelligence continued to spark debate in 2025. However, data from Pracuj.pl shows that AI is enhancing recruitment processes rather than replacing human decision-making.
AI-driven tools are being used to:
- Improve job-candidate matching
- Increase transparency
- Streamline screening processes
- Enhance the overall candidate experience
For employers, this means more efficient recruitment workflows. For candidates, it translates into faster feedback and better-aligned opportunities.
What 2025 Signals for Employers
The Polish specialist job market in 2025 was not defined by volatility, but by strategic evolution.
- Hiring remained strong and consistent
- Sales and blue-collar roles drove demand
- IT regained upward momentum
- Flexible work models became mainstream
- AI strengthened recruitment efficiency
Through its participation in The Network, Grupa Pracuj continues to connect Poland’s labor market to global best practices and cross-border insights. In 2026, the key challenge for employers expected to be not whether talent exists – but how effectively they attract, engage, and retain it in an increasingly competitive and candidate-aware market.