Building a beautiful and well-functioning job board is only half of the
equation. If you cannot attract job seekers to it, even the best website will
not be successful. But just how do you accomplish that feat? How do you make
sure that you have the audience necessary to establish a consistent flow of new
and filled postings? Here are 4 tips to  to attract job seekers to your job board.

1) Brand Your Job Board

In any business-related website, branding is crucial. Everything about your
job board should point to a distinct value
proposition, a one-sentence answer to your visitors question of what’s
in it for me. That value proposition should describe the exact benefit
your visitors get from frequenting your job board.

Once you have the value proposition in place, it’s time to brand your
website in its name. Every piece of content and visual should communicate the
same, core message to your visitors. If, for example, your job board targets
job seekers looking for telecommuting opportunities, all content and visuals
should reflect that focus.

Of course, your brand also has to be unique. Don’t just be another job board
– brand yourself as the only job board your job seekers will remember.

2) Market Efficiently

Once you have established an effective an unique value proposition, and
branded your website accordingly, it’s time to reach out to job seekers. You
can take advantage of a number of digital marketing opportunities; below are
only a few of your options.

• Social media,
  which allows you to create an organic following or run targeted ad
  campaign directed specifically toward demographics who are reflective of
  your target audience.
• Search advertising,
  which you can target specifically toward search terms that your audience
  frequently uses. Keyword
  research is a crucial first step to understand these popular search
  terms.
• Content marketing,
  which means creating content on your website that your audience of job
  seekers will actively seek out. This content can range from webinars to
  blog posts, covering educational topics such as job seeking tips.

Of course, these are just a few of the many options you have to market your
job board. Finding the digital channels where your audience spends their time,
and focusing your efforts and budgets on these channels, is a crucial first
step to attracting job seekers.

3) Improve User Interface

Even the best branding and marketing efforts matter little if your
website is not functional or usable for your audience once they get there.
Optimizing your user interface, in other words, should be a crucial part in
attracting not just first-time, but recurring visitors to your job board.

That means streamlining your navigation to the point where every part of
your website is available in 3 clicks or less. It also means optimizing your
search function with individual filters that allow job seekers to find the
employers and jobs they’re looking for quickly and without frustration.

4) Attract Employers

Finally, not job board can reliably attract job seekers without a breadth of
quality employers that offer frequent and high-value listings on your site.
Without them, you may be able to convince your audience to check out your job
board once. But if they see that no relevant opportunities exist for them, they
likely won’t come back.

Attracting employers, of course, is another major undertaking that would
take longer than this section to break down in detail. Just as your job seekers
seek value, so do your companies; show them what they can get out of posting
their jobs on your website, and you can begin to build a reliable recruiter
database.

How successful is your job board in attracting job seekers? If you need help
in that regard, the above tips can help improve your success rates. Whichever
tactics you implement, making sure that you provide and clearly
communicate the value of your offering should be the core of your efforts. Do
that, and job seekers will begin to frequent your website.