Innovative online technologies are connecting economies and societies on an international level. This is making international recruitment more viable for small and large businesses worldwide. There are still obstacles to overcome to attract and retain foreign talent, many of which technology is working to solve. In this regard, let’s discuss how to use mobile app technology for international recruitment.
Mobile Centered Workforce
Smartphones and tablets are the main technology to pay attention to for recruiters, as these are the tools being used by the workforce to look for jobs. Not only to look for jobs, but for just about every other function in their personal and work life. Mobile apps are the main way users access online resources, which makes mobile apps the main technology to focus on.
Using popular mobile apps, like LinkedIn Recruiter, is the best way for recruiters to reach talent in developed countries, especially the younger generations. Even in underdeveloped regions of the world, the educated and skilled pools of talent will be mobile centered, therefor, reachable through mobile strategies.
How to Leverage Mobile Apps for International Recruitment
There’s an informative article found on Capterra, called:“The Top 6 Apps for Recruiters”, written on January 31st, 2017 by Halden Ingwersen, which explains:
“If you’re a recruiter that means not only do you need to be ahead of the pack with your mobile recruiting functionality, but also that you need to use mobile yourself to source, contact, and hire candidates.”
LinkedIn Recruiter, InstaJob, Talent Xray, and Workable, are notable mobile apps designed, specifically, for recruiters. Talent Xray searches popular social networks for candidates, InstaJob entices talent with pictures on Instagram, Workable consolidates jobs boards and shows the applicant’s pros and cons, and LinkedIn Recruiter is “…the primary place to find talent online, its search and sourcing functionalities are second-to-none.”
These are only some of the ways mobile technology can be used by employers to acquire talent. Their overall mobile app recruitment strategy will be formed around the type of talent needed and the countries being targeted. For instance, China’s talent may use different mobile apps to look for work than Europe’s talent does.
Companies can leverage mobile apps by integrating them into their international recruitment campaigns. This may be for: sourcing, managing, hiring, or all of the above. For instance, say a company finds an interested candidate from a job board partnered with The Network, they can then have the candidate download a recruitment app to manage and facilitate the hiring process.
Also, recruiters can leverage mobile technology by working with popular job boards in targeted regions that are mobile optimized or have mobile apps. For instance, the Monster for Employers App is a must have for recruiting talent in North America. Job boards are still the main source for talent to find employment, yet this is mainly being done through their mobile devices.
Custom Mobile App
Another way for employers to leverage mobile apps for international recruitment is for them to develop their own custom mobile app. This app can then be used to attract talent and streamline the recruitment process, including onboarding and training.
When talent is found, employers can ask them to download the company’s recruitment mobile app. The app would contain resources to explain the job, the country, the benefits, and the hiring process.
The custom recruitment app can inform the candidate of the job in detail, as well as facilitate communications and the hiring process. With a custom mobile app, specifically, designed for recruiting internationally, employers have a great way to leverage mobile app technology.
Summary
Technology, combined with human discernment and strategy, is needed to effectively attract and retain talent. The strategy will depend on the skills needed and the countries targeted for international recruitment. With an understanding of the top mobile apps used for recruitment in each country, employers will know which ones to use for their needs.
The major trend to pay attention to is the rising usage of mobile devices for job seekers, especially, through mobile apps. The convenience and growing functionality mobile technology offers candidates is changing the way recruitment processes are facilitated and managed. Employers need to take note of this trend and adjust their international recruitment strategies to take advantage of it.
International recruitment is more possible and needed than ever before, as the global economy solidifies and global minded generations enter the workforce in mass. Skill shortages from uneven shifts in development and rapid technological innovations are causing more employers to look outside their regions for talent to fill the gaps. Mobile technology promises to be a useful tool for employers to leverage in these efforts.
