Developing an effective strategy for international recruitment comes down to paying attention to the details. Initially, executives and owners have to see the value in investing time and money into this strategy, then task project leaders with carrying out the details. In an effort to help, here are 3 ways to optimize recruitment programs to overcome global talent shortages.
- Understanding the Target Audience
- Effective Recruiting Funnel
- Well-Thought Out Compensation Package
#1. Understanding the Target Audience
Businesses, companies, and organizations around the world may be interested in recruiting from a specific country or anywhere talent is located. Understanding the target audience is at a premium, because of the differences in: language, culture, and business.
Understanding the target audience includes:
- age and generational characteristics
- level of expectation with life styles and work
- work productivity levels
- social mores
- salary and benefits preferences
Mainly, this is a generalized understanding of target audiences; each candidate has to be gauged individually without bias from these generalizations. Basically, big data and analytic software need to be interpreted with human discernment to be effective.
The more recruitment managers understand foreign talent pools, the more effective they’ll be in recruiting top talent from them. With knowledge of regional concerns and questions, programs and tactics can be molded and formed purposefully.
#2. Effective Recruiting Funnel
Managers can use technology to their advantage by automating as many processes as possible. Outreach and introductions can be automated, capturing prime leads that find the initial presentation agreeable enough to leave their contact information.
Videos are an effective way to show potential employees exactly where they’ll be working and living. An accurate depiction of the business and culture should be the goal, in order to recruit long-term, satisfied international employees.
This is much like a sales funnel, yet the product is a career and lifestyle change. Effective recruiting funnels produce prime leads from targeted regions; content marketing outreach directs potential candidates to introductory resources, which are designed to capture only serious applicants. Developing effective recruitment funnels takes a mixture of technology and human strategy.
#3. Well-Thought Out Compensation Package
Differences in living expenses should be taken into account when putting together compensation packages for potential employees. The main goal is to offer a package that is slightly better than what they’re expecting, yet within the business’s budget.
Offering and highlighting small and large benefits is helpful to attract and retain quality talent. Some candidates are already interested in moving to the country, therefor, are willing to choose a compensation package that’s competitive, yet not the best. This is when small benefits for living comforts and personal lives are more effective than inflated salaries.
Companies will benefit by designing a well-thought out compensation package to attract foreign talent. With an understanding of the competition and candidates, managers can offer attractive packages that work to onboard, assimilate, and satisfy foreign talent.
Summary
Overcoming global talent shortages and establishing foreign market expertise are two good reasons for companies to recruit internationally. Establishing a program to facilitate this process includes developing a recruitment program — reaching international candidates does require special considerations.
Understanding the target audience helps managers design effective strategies, developing effective recruiting funnels produces prime leads, and offering attractive compensation packages closes the deal. Online recruiting and marketing technologies combined with human discernment and strategies creates optimal recruitment programs.
The Network’s services can be included into these optimized recruitment programs, as an effective method for sourcing qualified talent from around the world. Businesses can utilize The Network to access over 50 leading job boards around the world with applicants from over 130 countries. Using effective outreach and sourcing methods like this will bring more prime leads in the end.
This article was originally published on our website at www.the-network.com/spotlight
